Deciding
what
your site goals are is the
very first step you should
take when you have a Web
site created. Ask yourself
questions about the site.
What do you hope to accomplish
by having a Web site? Write
down your goals so that
you remember them as you
go through the process.
Goals help you focus and
target your Web site to
your particular needs.
A
Web site that provides news
about a specific subject should
have a very different look
and navigation than a Web
site that will sell products.
The complexity of your goals
will affect the navigation,
the media that you use and
even the look and feel of
your site.
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Choosing
a target audience:
After
you have decided
what you want
to accomplish
with your Web
site, you need
to decide who
you want to
visit your site.
This may seem
to be a silly
question, since
most people
want everyone
to visit their
Web site. However,
it is difficult
to create a
Web site that
every single
person in the
world will be
able to use.
People
use different browsers,
connect at different speeds,
and may or may not have
media (flash, etc.) plug-ins.
All of these factors can
affect the use of your site.
That is why you need to
determine a target audience.
Think about the people who
will be attracted to your
Web site, or who you hope
to attract.
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